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What Are Core Web Vitals?

On April 2021 Google announced a new rank factor for the site ranking algorithm: It is Page Experience. This algorithm prioritizes user experience by learning user behaviour when accessing Google Chrome.

To measure whether a website is good, need improvements, or bad, there are 3 factors to measure it: loading speed, visual stability, and page responsiveness in order to increase user experience.

Moreover, in October 2022 Google update anti-spam algorithm AI to do spam-prevention in nullifying unnatural links, SEO spam bots, weird content writing generator, and any other suspicious activities.

This algorithm changes how people develop a web. In the creating process, the developers put the web performance above any other things and need a lot of details, extra work, resources, and a bit of sleeping time sacrificial to make the website hit the best performance.

At the end of the day, it is worth the effort. Google gives massive boost to any websites with high score without additional ads placement. Check the measurement below to know whether your website is good enough or not?

Measure Page Speed of web site

Check the measurement below to know wheter your website is good enough or not, so let's compare the result, will you?

Measure Rainative

Loading Speed

When we talk about digital optimization, speed becomes priority. Noone wants to waste their time waiting on a slothful or staring at an unloaded blank page.

By optimizing the LCP (Largest Contentful Time), which represents how fast the time from when user open the site until the largest content is fully loaded, it will brings significant impact in ranking up the website.

Considering that around half of users tend to close a site if it is loaded more than 3 seconds, no wonder that Google wants a good LCP, which is under 2,5 seconds to be fully loaded.

Visual Stability

Fix Visual Stability. Cases that many web developers slipped off is to fixing CLS (Cumulative Layout Shift) issues which consist of: images size, placeholder, advertisements, or any items that cause unexpected movement of page contents.

It is very annoying for the users when they lose the line they are reading certain articles or even clicking the wrong button due to the page keep shifting.

Let it be unfixed and you can see your ste sunken down to the bottom of Google Search Page.

Interactivity & Responsiveness

Optimize Interactivity & Responsiveness. While LCP and CLS measure the time of contents to be visually rendered, FID (First Input Delay) measure not only visual asset but also how the page responses with any users’ input interaction.

It can be optimized by reducing heavy JavaScript execution, break up long tasks into smaller one, and defer unused JavaScript. Those will increase user interactivity and responsiveness.

Don’t let your users click the buttn and nothing happened!

But A Good Core Web Vitals is Not Enough!

Follow all the measurements from Google is good. But if you try to be the perfectionist and put too much concern only for those numbers, what is left is just a boring page design.

Remember! Your users are human. Not a robot that only care about numbers and can’t even fill the captcha.

Sometimes, web developers that focus on core web vitals sacrificing the design, and vice versa. The aesthetic-oriented developers wil have red scores on their webs.

We can do both fixing the core web vitals and optimizing your design beautifully. Being fast without sacrificing the fineness of the design is what we called perfectly balance. Do you want to know how? Hit the button and have a free consult with us!

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